Swing traders usually go with the main trend of the stock. But some traders like to go against it and trade the counter trend instead. This is known as “fading,” but it has many other names: counter-trend trading, contrarian trading, and trading the fade. During an uptrend, you could take a bearish position near the swing high because you expect the stock to retrace and go back down. During a downtrend to trade the fade, you would buy shares near the swing low if you expect the stock to rebound and go back up.
Buying on margin can greatly increase your gains or losses. Brokerages usually allow a bigger margin percentage for a day trading account but reduce the amount of margin available for positions held overnight. Normally a day trading account must have a minimum of $25,000 and can buy on margin at a rate of 4 to 1 giving you $100,000 in buying power, which is called day trader buying power. That number drops to 2 to 1 for positions held overnight, which can be called overnight margin buying power. That means that if you have 100% of your margin being used during the day, you must exit at least half of your positions before the close of the trading day.
The systems by which stocks are traded have also evolved, the second half of the twentieth century having seen the advent of electronic communication networks (ECNs). These are essentially large proprietary computer networks on which brokers can list a certain amount of securities to sell at a certain price (the asking price or "ask") or offer to buy a certain amount of securities at a certain price (the "bid").
Trend Trading is a strategy where it is believed that a stock that is rising will continue to rise, or a stock that is falling will continue to fall. You enter the trade in the direction of the trend and exit once the price breaks this trend. Trend trading usually incorporates the use of trend and support/resistance lines. Click here for more information on Trend Trading.
As with any other style of trading, many different methods of scalping exist. The most well-known scalping technique is using the market's time and sales to determine when and where to make trades. Scalping using the time and sales is sometimes referred to as tape reading because the time and sales used to be displayed on the old-fashioned ticker tape, known as the tape.
A scalp trader can look to make money in a variety of ways. One method is to have a set profit target amount per trade. This profit target should be relative to the price of the security and can range between .%1 - .25%. Another method is to track stocks breaking out to new intra-day highs or lows and utilizing Level II to capture as much profit as possible. This method requires an enormous amount of concentration and flawless order execution. Lastly, some scalp traders will follow the news and trade upcoming or current events that can cause increased volatility in a stock.
The second type of scalping is done by purchasing a large number of shares that are sold for a gain on a very small price movement. A trader of this style will enter into positions for several thousand shares and wait for a small move, which is usually measured in cents. Such an approach requires highly liquid stock to allow for entering and exiting 3,000 to 10,000 shares easily.
The common use of buying on margin (using borrowed funds) amplifies gains and losses, such that substantial losses or gains can occur in a very short period of time. In addition, brokers usually allow bigger margin for day traders. In the United States for example, while the initial margin required to hold a stock position overnight are 50% of the stock's value due to Regulation T, many brokers allow pattern day trader accounts to use levels as low as 25% for intraday purchases. This means a day trader with the legal minimum $25,000 in his account can buy $100,000 (4x leverage) worth of stock during the day, as long as half of those positions are exited before the market close. Because of the high risk of margin use, and of other day trading practices, a day trader will often have to exit a losing position very quickly, in order to prevent a greater, unacceptable loss, or even a disastrous loss, much larger than her original investment, or even larger than her total assets.
A day trader often closes all trades before the end of the trading day, so not to hold open positions overnight. A day traders' effectiveness may be limited by the bid-ask spread, trading commissions, as well as expenses for real-time news feeds and analytics software. Successful day trading requires extensive knowledge and experience. Day traders employ a variety of methods to make trading decisions. Some traders employ computer trading models that use technical analysis to calculate favorable probabilities, while some trade on their instinct.
Finally, keep in mind that if trading on margin—which means you're borrowing your investment funds from a brokerage firm (and bear in mind that margin requirements for day trading are high)—you're far more vulnerable to sharp price movements. Margin helps to amplify the trading results not just of profits, but of losses as well if a trade goes against you. Therefore, using stop losses is crucial when day trading on margin.