Scalpers buy low and sell high, buy high and sell higher, or short high and cover low, or short low and cover lower. They tend to utilize Level 2 and time of sales windows to route orders to the most liquid market makers and ECNs for quick executions. The point-and-click style execution through the Level 2 window or pre-programmed hotkeys are the quickest methods for the speediest order fills. Scalping is purely based on technical analysis and short-term price fluctuations. Due to the extensive use of leverage, scalping is considered a high-risk style of trading.
The intraday trading strategy to be used also depends upon the traders’ personal trading styles, along with being dependent on the market conditions. Some traders are very active and do many trades a day, with large position sizes, catching even the small price movements; while there are others who trade only on specific news events or only on tendencies that they have well researched.

It is estimated that more than 75% of stock trades in United States are generated by algorithmic trading or high-frequency trading. The increased use of algorithms and quantitative techniques has led to more competition and smaller profits.[17] Algorithmic trading is used by banks and hedge funds as well as retail traders. Retail traders can choose to buy a commercially available Automated trading systems or to develop their own automatic trading software.
Although day trading has become somewhat of a controversial phenomenon, it can be a viable way to earn profit. Day traders, both institutional and individual, play an important role in the marketplace by keeping the markets efficient and liquid. While popular among inexperienced traders, it should be left primarily to those with the skills and resources needed to succeed.
Frequency and costs: A novice scalper has to make sure to keep costs in mind while making trades. Scalping involves numerous trades — as many as hundreds during a trading session. Frequent buying and selling is bound to be costly in terms of commissions, which can shrink the profit. This makes it crucial to choose the right online broker. The broker should not only provide requisites like direct access to markets, but also competitive commissions. And remember, not all brokers allow scalping. 
First, find the lowest point of the pullback to determine the “stop out” point. If the stock declines lower than this point, you should exit the trade in order to limit losses. Then find highest point of the recent uptrend. This becomes the profit target. If the stock hits your target price or higher, you should consider exiting at least a portion of your position, to lock in some gains.
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Traders pay close attention to intraday price movements by using real-time charts in an attempt to benefit from short-term price fluctuations. Short-term traders typically use one-, five-, 15-, 30- and 60-minute intraday charts when trading within the market day. Typically, intraday scalping uses one- and five-minute charts for high-speed trading. Other intraday trading strategies may use 30- and 60-minute charts for trades that have hold times of several hours. Scalping is a strategy of transacting many trades per day that hopes to profit from small movements in a stock's price. The intraday trader may hold their positions for a longer period but still operate under high risks.

Swing traders usually go with the main trend of the stock. But some traders like to go against it and trade the counter trend instead. This is known as “fading,” but it has many other names: counter-trend trading, contrarian trading, and trading the fade. During an uptrend, you could take a bearish position near the swing high because you expect the stock to retrace and go back down. During a downtrend to trade the fade, you would buy shares near the swing low if you expect the stock to rebound and go back up.
Unlike a number of day trading strategies where you can have a win/loss ratio of less than 50% and still make money, scalp traders must have a high win/loss ratio. This is due to the fact that losing and winning trades are generally equal in size. The necessity of being right is the primary factor scalp trading is such a challenging method of making money in the market.
ECN/Level 2 quotes: ECNs, or electronic communication networks, are computer-based systems that display the best available bid and ask quotes from multiple market participants and then automatically match and execute orders. Level 2 is a subscription-based service that provides real-time access to the Nasdaq order book composed of price quotes from market makers registering every Nasdaq-listed and OTC Bulletin Board security. Together, they can give you a sense of orders being executed in real time.